The Case of the Mysterious Movie

[nevadamedic]

Every once in a while, an opening act upstages the headliner. "Lost" creator J.J. Abrams did exactly that when the trailer for his unnamed horror movie inspired more fanboy excitement than the film it preceded—"Transformers."

Not to say "Transformers" is doing poorly in Search. Far from it. But Abrams' mysterious movie has people pumped, confused, and extremely curious. They're turning to Search for more on the flick, despite not knowing what the heck to search on.

Queries on "j.j. abrams movie" surged 97%, but that's not all. "Bad robot" (probably the film's production company) jumped 88%, and "cloverfield" (the movie's code name) spiked 71%. Even its release date, "1/18/08," rose an impressive 56%.

So, is the trailer worthy of the hype? Yeah, it's pretty cool. The cameras are handheld a la "Blair Witch," but, if the Statue of Liberty's disembodied head is any indication, it's going to have some rockin' effects, too. All it needs is a name...

http://buzz.yahoo.com/buzzlog/72670/the-case-of-the-mysterious-movie

Has anyone herd about this?

[nevadamedic]

While unleashing "Transformers" onscreen this week, Paramount also lifted the lid on a top-secret project in the form of a teaser trailer for a new film, "Cloverfield."

"Cloverfield," which revolves around a monster attack in New York as told from the point of view of a small group of people, is being produced by "Lost" co-creator J.J. Abrams. It is being directed by Matt Reeves, who co-created "Felicity" with Abrams, and is written by Drew Goddard, who has worked with Abrams on "Lost" and "Alias."

Paramount greenlighted the project under a veil of heavy secrecy in February, about the same time that Abrams agreed to take over the directing reins of the new "Star Trek" film.

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The casting process was just as mysterious. No scripts or even scene pages were sent out; agents who were contacted were simply asked if their client wanted to be in the movie. Eventually a cast, made up mostly of relative unknowns, was put together; it includes Michael Stahl-David ("The Black Donnellys"), Odet Jasmin, Mike Vogel ("Supercross") and Lizzy Kaplan ("The Class").

The movie, which is believed to have a relatively modest budget of about $30 million, began shooting in mid-June in New York. With "Transformers" generating huge tracking numbers in the weeks before its release, the studio decided to put footage from "Cloverfield" in a teaser in front of "Transformers" to build buzz.

After presenting the Paramount and Bad Robot logos -- Bad Robot being Abrams' shingle -- the trailer opens with scenes from a surprise going-away party in a New York bar with a view of the city. Before long, a thundering roar is heard, and by the time guests run downstairs, pandemonium and flaming debris are hitting the streets. After a huge explosion at the lower end of Manhattan, what appears to be the head of the Statue of Liberty comes hurtling up the street like a giant projectile.

The trailer's footage is shot by a hand-held camera, home-movie style, giving it a sort of "Armageddon" meets "The Blair Witch Project" feel, though it is not clear if the entire movie follows that style. While the trailer does not reveal the name of the movie, it does announce a release date of January 18.

Several copies of the trailer, seemingly shot in theaters with a camcorder, were posted on YouTube by Thursday morning. But by Thursday afternoon, some of those links had been taken down, replaced by an advisory saying, "This video is no longer available due to a copyright claim by Paramount Pictures Corp."

http://movies.yahoo.com/mv/news/va/20070706/118371343900.html

[hjmick]

I've been doing some searching on this ever since I saw the trailer.

http://www.1-18-08.com/ Nothing really worth a damn at this site yet.

http://www.apple.com/trailers/paramount/11808/ The trailer.

http://www.slusho.jp/ This has something to do with it. Slusho is some reference to Alias. Read the history of Slusho, interesting.

There are also various blogs about this film out there. Very good marketing by JJ if you ask me. Everybaody's talking about it.