tailfins
07-18-2015, 10:40 AM
Use the below google search to avoid the Wall Street Journal paywall. Click on the top article in the search.
https://www.google.com/search?q=How+the+GOP+Can+Avoid+Becoming+the+Pan+Am +Party&oq=How+the+GOP+Can+Avoid+Becoming+the+Pan+Am+Party
Even conservative Hispanics will vote for Mrs. Clinton if they believe that Republicans judge them based on where they’re from. This doesn’t mean Republicans need to support open borders, amnesty or sanctuary cities. But the focus in 2016 must be on compassion for those who came to this country seeking a better life. The GOP is about where you’re going, not where you’re from. Being perceived as tough on immigration may cater to certain primary voters. But who cares about winning the Republican nomination if you lose the general election?
Republicans can win if voters feel the GOP is a party for someone like them. That will require updating the party brand much the same way my company did for our restaurants years ago. Otherwise, it’ll be President Hillary Clinton—and Republican Party yard signs will be one step closer to becoming a historical relic, like Pan Am wings and American Motors Gremlins.
Mr. Puzder is the chief executive officer of CKE Restaurants.
After opening in 1960, Hardee’s grew rapidly. By 1990, it was the third largest fast-food restaurant company in the world. But by the late 1990s, it was in trouble. Sales and customer visits had declined and restaurants were closing. People viewed Hardee’s as outdated, out of touch—a place for elderly people.
We embarked on an ad campaign focused on a demographic we call “young hungry guys” that anyone who aspires to be young would find appealing. This yielded positive results beyond expectation, with average annual sales per restaurant increasing more than 70% over the next decade or so.
https://www.google.com/search?q=How+the+GOP+Can+Avoid+Becoming+the+Pan+Am +Party&oq=How+the+GOP+Can+Avoid+Becoming+the+Pan+Am+Party
Even conservative Hispanics will vote for Mrs. Clinton if they believe that Republicans judge them based on where they’re from. This doesn’t mean Republicans need to support open borders, amnesty or sanctuary cities. But the focus in 2016 must be on compassion for those who came to this country seeking a better life. The GOP is about where you’re going, not where you’re from. Being perceived as tough on immigration may cater to certain primary voters. But who cares about winning the Republican nomination if you lose the general election?
Republicans can win if voters feel the GOP is a party for someone like them. That will require updating the party brand much the same way my company did for our restaurants years ago. Otherwise, it’ll be President Hillary Clinton—and Republican Party yard signs will be one step closer to becoming a historical relic, like Pan Am wings and American Motors Gremlins.
Mr. Puzder is the chief executive officer of CKE Restaurants.
After opening in 1960, Hardee’s grew rapidly. By 1990, it was the third largest fast-food restaurant company in the world. But by the late 1990s, it was in trouble. Sales and customer visits had declined and restaurants were closing. People viewed Hardee’s as outdated, out of touch—a place for elderly people.
We embarked on an ad campaign focused on a demographic we call “young hungry guys” that anyone who aspires to be young would find appealing. This yielded positive results beyond expectation, with average annual sales per restaurant increasing more than 70% over the next decade or so.