Could this end the 1000% markup on cables??

[tailfins]

Best Buy declares war on showrooming
Next month, the big-box retailer will start matching competitors' prices, including those of Amazon, which is the trend's biggest beneficiary.


http://money.msn.com/now/post.aspx?post=8a4b33ca-47cf-4430-b627-13e3202ccf96 (http://money.msn.com/now/post.aspx?post=8a4b33ca-47cf-4430-b627-13e3202ccf96)

[Thunderknuckles]

From the article:
"Nevertheless, the new policy could deliver a new set of challenges, especially if it proves popular with consumers. That's because lower retail prices could eat into Best Buy's margins, forcing the company to cut costs and protect profits"

That was my first question. How are they going to be able to afford price matching with online retailers? We'll know in a few months I suppose.

[fj1200]

What's better; high markups on a 'no sale' or a low markup on a 'sale'?