stephanie
08-04-2009, 09:21 AM
To: Democratic Members of Congress From: House Democratic Leadership
Date: Friday, July 31, 2009
Re: Strategic Communications Plan for August: Health Insurance Reform
Over the last few months, we have made great progress to advance a strong health insurance reform bill through the House, and are closer than we have ever been to taking this historic step for our country. As we prepare for the five-week-long August District Work Period, we must recognize the opportunities and challenges that lie ahead in what may be the most consequential DWP we have ever faced.
Winning the health reform debate in August requires nothing less than an aggressive, multi-front effort to control the message and keep the momentum moving forward. The continued focus and effort of every Member is critical to ensuring our success. The following memo outlines the strategic plan for Member action, earned media, and rapid response for August that will enable us to use this month to build support and momentum so we can return in September well-positioned to pass a health reform bill in the House.
Our message is simple. It is in sync with the White House. And it counters the Republican ‘government takeover’ message. Hold the insurance companies accountable. Remove them from between you and your doctor. No discrimination for pre-existing conditions. No dropping your coverage because you get sick. No more job or life decisions made based on loss of coverage. No need to change doctors or plans. No co-pays for preventive care. No excessive out-of-pocket expenses,deductibles, or co-pays. No yearly or lifetime cost caps on what insurance companies cover.
all the memo here..
http://www.humanevents.com/downloads-pdfs/Recessplan.pdf
Date: Friday, July 31, 2009
Re: Strategic Communications Plan for August: Health Insurance Reform
Over the last few months, we have made great progress to advance a strong health insurance reform bill through the House, and are closer than we have ever been to taking this historic step for our country. As we prepare for the five-week-long August District Work Period, we must recognize the opportunities and challenges that lie ahead in what may be the most consequential DWP we have ever faced.
Winning the health reform debate in August requires nothing less than an aggressive, multi-front effort to control the message and keep the momentum moving forward. The continued focus and effort of every Member is critical to ensuring our success. The following memo outlines the strategic plan for Member action, earned media, and rapid response for August that will enable us to use this month to build support and momentum so we can return in September well-positioned to pass a health reform bill in the House.
Our message is simple. It is in sync with the White House. And it counters the Republican ‘government takeover’ message. Hold the insurance companies accountable. Remove them from between you and your doctor. No discrimination for pre-existing conditions. No dropping your coverage because you get sick. No more job or life decisions made based on loss of coverage. No need to change doctors or plans. No co-pays for preventive care. No excessive out-of-pocket expenses,deductibles, or co-pays. No yearly or lifetime cost caps on what insurance companies cover.
all the memo here..
http://www.humanevents.com/downloads-pdfs/Recessplan.pdf