stephanie
01-09-2009, 11:00 PM
January 9, 2009
When you’re selling something really expensive and not very palatable, it’s best to choose the words in your sales pitch carefully.
At least that seems to be the wisdom revealed in a Bloomberg report today that says Team Obama has been polling to choose the phrases it — and Congress— should use to promote the humongous economic stimulus package they are working on.
Bad: recession. Good: recovery.
Bad: infrastructure. Good: investment.
David Axelrod and campaign adviser Jim Margolis are behind the effort. But Obama spokesman Robert Gibbs said the polling won’t shape what goes in the plan, just how it is presented.
“Not unlike news organizations, we poll public attitudes about where the economy is,” Gibbs told Bloomberg. “We’re not polling to see what should be in an economic-recovery plan.”
See? He said “recovery.” Obama said it seven times in his speech yesterday, and mentioned recession three times. He said some form of “invest” eight times, and “infrastructure” just twice, and then it was in the context of investing.
from..
http://www.nydailynews.com/blogs/dc/2009/01/selling-the-stimulus.html
When you’re selling something really expensive and not very palatable, it’s best to choose the words in your sales pitch carefully.
At least that seems to be the wisdom revealed in a Bloomberg report today that says Team Obama has been polling to choose the phrases it — and Congress— should use to promote the humongous economic stimulus package they are working on.
Bad: recession. Good: recovery.
Bad: infrastructure. Good: investment.
David Axelrod and campaign adviser Jim Margolis are behind the effort. But Obama spokesman Robert Gibbs said the polling won’t shape what goes in the plan, just how it is presented.
“Not unlike news organizations, we poll public attitudes about where the economy is,” Gibbs told Bloomberg. “We’re not polling to see what should be in an economic-recovery plan.”
See? He said “recovery.” Obama said it seven times in his speech yesterday, and mentioned recession three times. He said some form of “invest” eight times, and “infrastructure” just twice, and then it was in the context of investing.
from..
http://www.nydailynews.com/blogs/dc/2009/01/selling-the-stimulus.html